Performance Marketing
Creative Strategy
CRO - Built for Ayurvedic D2C

More Ad Spend Won't Fix
a Broken Strategy.
We Fix the Strategy First.

We build the creative system, optimise the funnel, and run the media - so your Ayurvedic brand grows profitably, predictably, and without wasting another rupee on guesswork.

10+ Ayurvedic Brands Grown
Rs. 2 Cr+META Ad Spend Managed
3.8x Average Blended ROAS
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The Challenge

You're Running Ads.
But Are You Running a Strategy?

There's a difference between spending on META and building on META. Most Ayurvedic brands are doing the former. The brands that consistently win are doing the latter - with a creative system, a conversion-optimised funnel, and media that compounds over time.

🎨 Your creatives are built on gut feel, not a conversion framework.

Every time a creative dies, you're starting from scratch - new brief, new format, new guess. Without a structured hook-angle-offer system, you're not testing. You're hoping. And hope is expensive at ₹10L+ monthly spend.

📉 Your landing page is quietly killing your ROAS.

A 1% improvement in your page CVR can do more for your ROAS than doubling your budget. But most brands pour money into ads and leave the page untouched - turning a leaky funnel into a very expensive one.

📊 Revenue is going up. Profit isn't following.

You're scaling spend, orders are growing - but the margin report doesn't look right. When CAC isn't modelled against LTV, scaling feels like progress and erodes profit at the same time. More revenue. Less money left over. The numbers lie until they don't.

The Ayurvedic market is growing at 20%+ annually. The brands capturing that growth aren't just outspending the competition - they're out-thinking them. Sharper creative. Tighter funnels. Smarter media. That's the game. That's what we build.

Our Framework

Five Phases. One System.
Built to Compound, Not Just Convert.

We don't run campaigns. We build growth engines. Here's exactly what that looks like from Day 1.

Week 1 · Deep Audit
We find where your funnel is bleeding before we touch the ads.
Ad account, landing pages, creative history, unit economics, offer structure - all of it. Most brands are losing money in 2–3 specific places. We find them in week one. Fixing the funnel often returns more than increasing the budget.
Week 2 · Growth Blueprint
A 90-day plan tied to your margins - not just your ROAS target.
Creative strategy, audience architecture, landing page priorities, budget allocation. Every decision is anchored to your MER and contribution margin. You know exactly what we're doing and why before we spend a single rupee.
Weeks 3–4 · Creative & CRO
Creatives built to convert. Landing pages built to hold them.
We produce multiple ad formats using our Ayurvedic hook framework - benefit-led UGC, social proof angles, transformation storytelling. Simultaneously, we redesign or optimise your landing page before scale. The two work together. They always do.
Every Monday · Optimisation Cycle
You get a clear report. We get to work on what it reveals.
Every Monday: what changed, what we're doing about it, and what's being tested next. No monthly reports that arrive too late to act on. No dashboards you have to interpret alone. Just clear, weekly decisions made with you.
Month 3+ · Profitable Scaling
We scale what's working. We protect the margins that make it worth it.
Once the creative-funnel-audience system is validated, we increase spend systematically - testing budget thresholds, not chasing volume. Controlled growth that protects your cost-per-order as you scale.

We work with you at every phase to build custom creatives, identify winning audiences, and scale only what's actually making money.

What We Do

Four Capabilities. One Compounding System.

Every service connects. Great ads drive traffic to great pages. Great pages turn visitors into buyers. Great retention turns buyers into your best customers. We design the full loop - not isolated tactics that quietly cannibalise each other.

META Ads Strategy & Management

Full-funnel campaigns across cold, warm, and retention. We build the audience architecture, manage the creative rotation, and run weekly optimisation cycles - so the system keeps improving without you needing to manage it.
→ Brands typically reach 3–5x blended ROAS within 90 days of system build.

Creative Strategy & UGC Production

We develop your creative strategy - hook angles, benefit sequencing, social proof formats - then help produce the videos. Real customer voices, structured around what actually converts for Ayurvedic health products. Not just authentic. Strategically authentic.
→ We produce 2–4 winning creative concepts per month with clear ROAS signal tracking

CRO & Landing Page Optimisation

We audit, redesign, and A/B test your product pages, advertorials, and checkout flows. Using heatmaps, scroll data, and Ayurvedic D2C conversion benchmarks, we find what's stopping buyers - and remove it.
→ Average 20–40% lift in page CVR within 60 days of implementation.

Performance Analytics & Reporting

A dashboard that connects META spend to actual business outcomes - revenue, CAC, MER, LTV, etc. Every Monday you receive a clear summary: what happened, what shifted, and what we're doing about it.
→ Full clarity on unit economics within the first week of onboarding.

Case Studies

Real Growth. Real Numbers.

Results our Ayurvedic D2C clients have achieved with our META ads system.

Scaled health e-com store revenue to 3.3x

With 20% increase in month on month revenue we were able to scale the health e-commerce store by 330% in revenue in 7 months and increasing average order value by 30%.

Scaled Ayurvedic beauty e-com store orders by 10x

With 60% increase in numbers of order we were able to scale the health e-commerce store by 1000% in revenue in 5 months while managing a healthy ROAS of 3.2.

Results vary based on product, margins, and execution. No guarantees implied.

FAQ

Frequently Asked Questions

₹5,00,000/month in META ad spend. Below this, the data volume isn't sufficient to run meaningful creative tests or draw reliable optimisation signals. If you're below ₹50K, the highest-ROI move is a CRO audit of what you already have - we're happy to discuss that on a call.

Both - and we believe you can't do one well without the other. Every engagement includes creative strategy and at minimum a landing page CRO audit. Full creative production and page builds are available seperately. We don't run ads to underperforming pages.

Week 1: Deep audit - ad account, landing pages, creatives, unit economics. Week 2: 90-day growth blueprint with your team. Weeks 3-4: Creative production, landing page build or optimisation, campaign restructuring. By Day 90, your new system is live and generating data we can act on immediately.

Conversion improvements often appear within the first 30–45 days as the landing page and creative work takes effect. Meaningful ROAS lift and revenue scaling typically show up in months 2 and 3, as the audience-creative-funnel system stabilises. We'll give you a specific projection on the audit call based on your current metrics.

No specific ROAS or revenue guarantees — those depend on your product, offer, and margins, which we don't control. What we do guarantee: a weekly performance review every Monday, a minimum of 4 new creative concepts tested per month, and a clear explanation for every decision we make. You will never wonder what we're doing or why.

You do - always. We work inside your META Business Manager, your Shopify, your email platform. Every creative we produce during the engagement is yours. If we ever part ways, you leave with a fully built system, all your assets, and documentation of exactly what was working and why.

Our deepest expertise is Ayurvedic and wellness D2C. We occasionally work in adjacent health and wellness categories where our creative and funnel knowledge transfers well. Book a call - if we're not the right fit, we'll tell you honestly and point you in the right direction.
Founder's Note-
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"I've watched good Ayurvedic brands get handed the same performance playbook built for fashion and electronics. It doesn't work. Ayurvedic buyers make decisions differently - they're moved by trust, education, and transformation. The creative that converts them, the funnel that holds them, the messaging that earns repeat purchases - it all looks different in this category. I started Growlog because I wanted to build the agency I wished existed for these brands. If you're building something real in this space and you're ready to grow it seriously - I'd love to talk."

Deep Chheda
Founder, Growlog Ventures

Get Started

The Strategy Gap Is Costing You More Than You Think.
Let's Close It.

In 40 minutes, we'll look at your current setup, identify your biggest growth bottleneck - creative, conversion, or media - and show you exactly what a path to 3-5x looks like for your brand. No pitch deck. No pressure. Just an honest conversation with someone who's done this for 10+ Ayurvedic brands.

• Free, no-obligation strategy session
• We identify your #1 bottleneck on the call - creative, funnel, or media
• We work with only 3 brands at a time - spots are limited
• WhatsApp response within 24 hours